It all started when PUBG started to grow in its initial days especially in China people started to use VPN to play PUBG as it was not officially available there so China’s dominant game company Tencent bought the rights of PUBG on mobile phone and released it in China and then worldwide they put the duty of its mobile port’s development on two studios i.e. Lightspeed and quantum studios and Timi studios both being a part of Tencent. And at present Lightspeed’s PUBG is on play store for a worldwide audience. And now the second part Chinese audience won’t spend any money on a game on mobile phones obviously so it has to be free to make the investment worth it.
And this model does pay off games like clash of clans and clash royale both which made supercell the biggest company of Finland. There are more mobile phone users than pc gamers so the mobile game has access to a very vast range of players so even if a small part of its player base spends some money it brings sufficient revenue to make the investment worth it.
There are many things to keep in mind.
- Time and money were spent on R&D for the PC version.
- The mobile version is taken care of by Tencent, who have different motives/revenue model.
- If you are not paying for the product, you are the product.
Well, there are many games which are free on Mobile but Paid on PC. Like FIFA, PES, PUBG, NFS, etc. This is because the experience you get while playing on a Mobile device and a PC is very different. When you will play these games on PC the experience would be awesome. Mobile has a small screen and hard to control. PC gives an entirely different experience. Play a game on mobile and play the same game on a PC. See which one’s better for you.