TikTok has become the most chaotic movie streaming service
When I settle in at the end of the day — or during the middle of it, honestly — for a calming bout of girlrotting, and open up TikTok, I usually don’t have to spend that long on my For You Page before I come across a movie clip which I simply have to stop and watch.
David Lynch was adamantly against people watching movies on mobiles 15 years ago, at the beginning of the smartphone revolution. “If you’re playing the movie on a telephone you will never in a trillion years experience the film, you’ll think you have experienced it, but you’ll be cheated,” he said, in footage from the special edition DVD for Inland Empire. “It’s such a sadness that you think you’ve seen a film on your fucking telephone.” But he changed his tune somewhat when it came time to release Twin Peaks Return Even giving advice in 2017 on screen size, image quality and sound. But he still assumed that you’d be watching the whole thing at one time.
David Lynch may be upset, but TikTok changed that too. When it comes to watching movies on TikTok, it’s like taking whatever is left of the platonic ideal of a film and completely deconstructing it to suit the current attention-lacking age. There is no need to adhere to outdated norms, such as the chronological progression of plot or story. A clip of a scene from the middle of a movie will pop up on my FYP, and immediately my scroll will be arrested, as I’m sucked in. A characterful scene from the film was shown to me Mme Harris goes to Paris like this — now deleted from TikTok — specifically, the scene where she triumphs over some snooty French people to get into a fashion show.
This isn’t a microtrend or isolated phenomenon. TikTok users who only share clips from movies can have hundreds of thousands of followers, if not more. Clips seem to be saturating everyone’s FYP, regardless of individual taste — or perhaps because It’s a good thing. In an anecdotal poll of friends, one person reported that he was getting lots of “scenes where someone wins an argument” and MoneyballOne woman told me they were getting animated film clips. Toy Story 4The following are some examples of how to get started: Turning Red
Sometimes, a film can transcend the algorithm and become a phenomenon that is spread across all apps. Then there were the clips of the final scenes from Sully took over everyone’s FYPs, posted piecemeal, spawning a microtrend of Sully-related content on the platform; then there were the debates over 12 Angry Men It is the first film that thousands of young people have seen.
Many accounts will post a scene before moving on to the next, creating a similar feeling of anticipation as Wattpad or Twitter. The cliffhanger ending for this clip from M. Night Shyamalan’s campy flop The Happening It is likely that the fact it was on my FYP helped to get over 25,000,000 views.
The account, THE WILD WOLVES posted movies as 2-minute clips. TikToker dropped the clip into a template with a darkened theatre, complete with a living, moving audience below the screen. Happy Movie is another account that posts videos of television clips. It also adds bad and weird suspenseful music.
Most of these accounts aren’t posting the You can also read more about movie or episode — they’re just clipping out particularly good bits and scenes that will likely perform well, like Amy Adams’ most compelling turns in Arrival. The serialized format rarely allows viewers to catch the entire film on the app — much less watch the whole thing uninterrupted — instead narrowing it down to 10 minutes’ worth of action-packed highlights.
It makes sense that many of the clips I saved during research to create this article were deleted by studios when it was time to write the story. It’s freebooting, pure and simple — good old content farming, the sort that happens on any other platform that allows video.
But TikTok is different from these other platforms, because it’s fostered totally novel social interactions. You can flick your finger up to open a TikTok’s comment section to read or contribute to it while the clip keeps playing in the background. It’s sort of like Hollywood’s ideal for “second-screen” content — film and TV designed for viewers who are on their phone while it’s playing — in action, all inside one device. This is the future that the executives behind Quibi (RIP) probably peered through the veil to see, but couldn’t quite get a handle on.
Of course, the obvious question is “why not just go sit down and stream the whole movie?” But that’s not the point. This kind of jubilation is impossible to achieve when watching a 90+ minute movie in traditional widescreen. My favorites are the confident comments on clips of murder and devastation from horror movies that basically amount to “if i was at chernobyl i wouldv stopped it” — but so many clips feature a delightful smorgasbord of playful commentary, serious discussion, and reminiscences about people’s first time seeing the movie.
Though, a fair amount of the time, the comments are thousands of versions of the same phrase: “name of the movie?” Because that’s another thing about these accounts — much of the time, these creators don’t even give the title of the movie or TV show they’re posting. It’s a clear form of engagement bait. These TikToks are serialized and lack contextual information. This makes comments that demand an update or next part impossible to avoid.
And of course, there’s also the serendipitous nature of the algorithm that brings you a movie or TV clip. Half the time if I’m offered up a TikTok video that’s longer than 30 seconds, I’ll usually flick past it: I’m on the app for high-speed stimulation, not lectures. But a movie clip has the effect of deactivating that instinct — something about the narrative presentation has an instant gripping effect, and I’m sucked in. And sometimes, it can even be enough to get me to close the app when it’s over.
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