Target’s 20-inch Pokémon Squishmallows out now, are absolutely huge

Target started selling The Pokémon Company and toymaker Jazwares’ 20-inch Pokémon Squishmallows on Jan. 29 to little fanfare. The retailer quietly put a release date on its website, listing most stores as having two to four of each — Pikachu and Gengar — in stock. It was an easy drop to miss — except for those who’ve been watching the site intently, like me.

That’s why I arrived at Target around 15 minutes before it opened, expecting there may be a small group of people looking to buy one of the new Squishmallows. (There are a lot of Squishmallow fans, but also a lot of resellers who’ve benefited from early drops.) Squishmallows were not available for purchase, so a Target worker grabbed one each from me. This was the end result of months of searching Targets and Walmarts to find the stores that might have the plush toys earlier than I had seen online.

Two massive boxes were returned by the man, along with another worker. Sure, it seemed like there was more than one Squishmallow per box. But, I was mistaken. The 20-inch Pokémon Squishmallows are absolutely massive. I’m sure that if I curled up small enough, I could fit inside the skin of one of them. My dog can lay comfortably on top of one like it’s a bed. A 10-inch Squishmallow is my size, so a 20 inch would be twice as big. It’s not — it’s roughly four times as big as the 10-inch one.

They are absolutely perfect. They’re perfect, and have joined me in every meeting I’ve had since I got them. If you want your own, there’s good news and bad news: They’re definitely out at Target, but they’re very hard to find. Target claims that most of the stores around me were sold out within one day. But others on social media and Reddit have seen restocks and rogue Pokémon Squishmallows — you’ll want to check online. You can’t order online for delivery, but they are available to pay for online and pick up in-store. Target is the only store selling the 20-inch Squishmallows right now, and it’s not clear if they’ll be sold elsewhere. Target’s selling them at $44.99.

Ten-inch versions of the Pikachu and Gengar Squishmallows are expected to go on sale at Walmart in early February, too — as early as Wednesday. Due to the stores selling them earlier, some people have reported that they were purchased online in January. Walmart then recalled them to ensure they couldn’t be sold before the release date.) There will also be other sizes. The only ones expected to be limited are the ones from The Pokémon Center, which sold out instantly in November. The 10-inch Pokémon Squishmallows cost around $15.

GameStop will also sell 10-inch and 14-inch Pokémon Squishmallows. The listing suggests they’ll be out in May. Hot Topic, as well as other retailers, will likely have them sooner.

These are Jazwares and The Pokémon Company’s first two Pokémon Squishmallows, as the company’s confirmed it’s going to make more. It’s unconfirmed which Pokémon will get Squishified, but Squishmallow restocking app SquishAlert suggested that Snorlax and Togepi are two of the next ones, posting photos of the purported plushes. The Pokémon Company declined to comment.