Ubisoft’s Big Triple-A Games Will Be $70 According To CEO Yves Guillemot

Following the launch of PlayStation 5 and Xbox Series X/S, multiple video game publishers bumped up the price of new-gen versions of some of their games. Yves Guillemot CEO of Ubisoft tells us that Ubisoft did not follow this trend. Axios in an exclusive interview that it is making $70 the standard price for bigger triple-A experiences published by the company. 

We already knew that the new-gen versions of Ubisoft’s long-in-development pirate game, Skull and Bones, would retail for $70, but now it appears to be the start of the standard pricing for Ubisoft. That interview was with AxiosGuillemot indicated that not all games will be the same prices as their competition. AAA AAA titles will be $70.” 

In 2020, Ubisoft CTO Frédérick Duguet said that games released in 2020 would not reach the $70 mark (and they didn’t, outside of special editions). Duguet explained that Ubisoft CTO Frederick Duguet had said last year that pricing was a matter of analysis. He stated, “In terms price, we’ve been analysing the competitive dynamics over the past quarter and are still looking for new opportunities but have not made any decisions yet.” Today’s Axios Interview with Guillemot marks the beginning of Ubisoft’s official pricing decision.

Ubisoft is far from the only gaming company increasing prices. Publishers like 2K Games, Activision, and Sony have been selling select games for $70 since the introduction of the new consoles in 2020. Meanwhile, just last month, PlayStation announced it was raising the price of its PlayStation 5 consoles in select, non-U.S. markets. Skull and Bones is the Ubisoft’s $70 first title. It will launch November 8. You’ll be happy to know that the new-gen versions Assassin’s Creed Mirage can currently be purchased on retailers’ websites at $50

Guillemot’s full interview is available here. He discusses topics such as Ubisoft’s problematic workplace culture, its current NFTs policy following Ghost Recon Breakpoint integration, and many other subjects.