The Lofi Girl is missing — where did she go?

Unthinkable: Lofi Girl has disappeared.

She vanished at approximately 1 p.m. EDT, when in the blink of an eye (during “Dawn Rain” by Softly) she — and her window cat — simply disappeared. The music continues, but the Lofi girl and her cat are not back at their respective posts.

It would be one thing if today was April Fool’s (something the channel had a good time with this year, finally giving the Lofi Girl a break from all her endless studying). Today is April 10th, and we know that beyond some cryptic clues from the channel, there are no other details. NoNo idea what she went through.

As commenters noticed, in Lofi Girl’s absence the camera appears to be (verrrry slowly) pushing in on the nighttime window that sits on the other side of her desk. What’s more, the Lofi channel itself posted this video a few days ago:

The channel page also changed the profile photo and dropped some question marks near the top of video and profile pages. The page has also updated its header image to a mysterious shot of elsewhere in the Lofi Girl’s bedroom with a date circled on the calendar: April 11, 2023.

The best clue we have is the promise from a press release of a “big reveal” due on April 11 from the Lofi Girl team, complete with an “interactive campaign” kicking off today. There’s also a countdown stream started on April 7, with a clock (from the same photo as the Youtube page’s header photo) counting down to 1 p.m. EDT on April 11 — exactly 24 hours after she first vanished.

Image via Youtube

All these signs point towards a better coordinated approach kidnappingA marketing campaign for…something. There’s already merch options available, so it seems likely that the drop is going to be more complicated than just a plug for the store. Is Lofi Girl going NFT? Spotify or Lofi Girl? You want a DJ booth in a library? Are you ready for spring break? Polygon reached out to Youtube and the marketing team behind this press release. We will keep you posted when more information becomes available.

It is likely that those who wish to chill out with their best friend or relax will not be allowed in. But if you want to sleep/chill, know that your intrepid Lofi Girl is still out there — at least, for now.