Sony Unveils PlayStation Stars, A New Loyalty Program Aimed At Players

Sony will launch PlayStation Stars, its first PlayStation-focused loyalty programme. In a blog post by Grace Chen, vice president of network advertising, loyalty & licensed merchandise, she explains that PlayStation Stars is a free program that rewards points by completing “campaigns” and challenges while playing games. 

According to Chen, earning points may require you to “win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.” PlayStation Stars will also have a “monthly check-in” campaign that players fulfill simply by playing a game. 

Redeem points for rewards such as PSN wallet money or selected PS Store products. PlayStation Plus subscribers also have the benefit of automatic loyalty points that can be used to make purchases.

Loyalty points can also be spent on “digital collectibles.” Examples described in the post are digital figurines of game characters or old PlayStation devices. These collectibles will evidently come in various rarities, with Chen stating players will always have “ultra rare” collectibles to chase. 

These collectibles may sound like NFTs, but they’re not. Chen insistently clarifies in his article, “These collectibles may sound like NFTs but they’re not.” Washington Post interview, these digital items can’t be traded or sold and PlayStation Stars does not utilize blockchain technology in any way.  

“It’s definitely not NFTs. Definitely not” says Chen.

PlayStation Stars will gradually roll out across different regions sometime later this year. How do you feel about this loyalty program? Please comment!