New Global Xbox Survey Finds Families Plan to Connect Through Gaming This Holiday
56% believe that the transfer of videogame enjoyment from older generations to younger generations constitutes a wonderful tradition.
Gaming is an added bonus to the holiday season. list! A new global survey, conducted by YouGov and commissioned by Xbox, suggests that families are using video games to better connect during the holidays – across the globe and across generations. According to 38% of the survey respondents, video games were ranked as one their top five favorite family activities.
Family-friendly games are not just for teenagers. MinecraftAnd Forza Horizon 5This account accounted for over 50% of the holiday games in 2021. That’s an increase of 21% [Internal Xbox Live data from November 2020 – January 2022].
Gaming is also helping to build intergenerational bonds during holiday seasons, according to research.
- Respondents to the survey said they would like to spend the holidays playing video games together. 40% of respondents plan on gaming with their children, 21% with their parents and 5% with their grandparents. 10% will play with their in-laws.
- Respondents to the survey agreed with 56% that passing on videogame enjoyment from older generations to younger is a wonderful tradition
In addition to bringing people together during the holidays, survey findings suggest gaming’s fantastical virtual worlds provide a much-needed escape from real-world pressures to help people relax. According to the survey, 54% of respondents play video games. ToReduce stress compared with other activities like social media scrolling (46%) or reading a book (45%), exercising (42%), and self-care (33%).
Gamification is becoming a popular holiday gift. According to 30% of the respondents, they would prefer gifts that the entire family could enjoy. Jimmy O. Yang is an actor, comedian, and avid gamer who has partnered with Xbox to bring you great deals and games for the holidays. [This Holiday Season Just Got Better: Announcing the Xbox Series S – Gilded Hunter Bundle Coming November 29 – Xbox Wire]. .
“I grew up playing video games with my family, so I was excited to partner with Xbox this holiday season,” said Yang. “I love keeping up with my friends and family across the world by playing video games, especially while I’m on tour and during the busy holidays. Plus, it keeps me humble to know that my nephew can probably crush me at Fortnite!”
Gamers can share their gaming experience with others. With 71% of survey respondents agreeing that the variety of video games available means that everyone in the family – from kids to grandparents – can play, Xbox is thrilled to be celebrating milestone game anniversaries this holiday season, such as Microsoft Flight Simulator (40-year franchise), Age of Empires (25-year franchise), Forza Horizon (10 year franchise) and more celebratory anniversaries. These games and others on Xbox Game Pass are a great way to bring back childhood memories and instill nostalgia at family holiday gatherings.
Xbox proudly supports families as they reinvent the holiday experience for their children and grandchildren. For more information on the best products and services to celebrate the holidays this year, be sure to check out Microsoft Store’s holiday gift guide and top Black Friday and Cyber Week savings. You can browse the Black Friday Hub for current PC gaming offers. For a more seamless experience, gift-givers can also set up a free online appointment with a Microsoft product expert to learn how to set up a new device like an Xbox Series S or subscription like Xbox Game Pass or PC Game Pass so it’s ready to play from the start.
The survey
Microsoft asked YouGov for a national representative survey to determine the online age of 13+ in six markets. These were: United States of America, United Kingdom of Australia, Brazil Brazil, Germany and Mexico. This survey was designed to understand consumer perceptions and behaviors around video games in relation to holiday traditions and other activities. The final sample size was n=1,404 for the United States; n=1,336 for the United Kingdom; n=1,254 from Australia; n=1,256 Brazil; n=1,254 Germany and n=1,267 Mexico.
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