Netflix’s cheapest ad-free plan is no longer available in the US and UK

Netflix’s cheapest ad-free plan is no longer available in the United States and the United Kingdom. The Basic plan used to be $9.99 (£6.99) a month for no ads; now the cheapest plan is a $6.99 (£4.99) monthly plan that comes with ads, with the next tier being $15.49 (£10.99) and the most expensive one going for $19.99 (£15.99) a month. Netflix quietly dropped the $9.99 plan in Canada.

It has been a while since the streaming service changed its pricing plan. They added an ad-tier in October of 2022 and introduced a charge in May for password sharing. The Basic Plan was notably exempt from being able to add password sharing — a sign that it would be phased out. Netflix, according to The Verge has hidden the Basic Plan from the sign up page of new users.

If you are currently subscribed to Netflix’s Basic plan, you can still keep it, so long as you don’t cancel it or upgrade (or downgrade) your plan. But if you sign up for Premium and then realize you don’t want to pay $19.99 to see Stranger ThingsYou can’t go back to the Basic plan if you are using 4K+HDR. And given Netflix’s aggressive pricing increases, it’s not guaranteed that the Basic plan will stick around, even for current subscribers.