Madden 23 Face of the Franchise: No more college means a better story?

The polite way to describe Face of the Franchise’s biggest problem is that Madden NFL players simply wanted to get to the NFL faster in the game’s single-player mode. The blunt way to put it is that for the past three years, they were forced to play through a slow-paced preamble dotted with story clichés, laughable dialogue, barely earned progression.

“There was a lot of feedback about the prologue, or Road to the Draft, whatever you want to call it,” gameplay producer Clint Oldenburg recalled during an interview at EA Tiburon’s new Orlando, Florida studio. “It was like, ‘I want to go play in the NFL; get me there.’ […] And, this is a big headline, ‘The narrative feels aimless and pointless and lacking context,’ something like that. That was in one of the reviews.”

Whether that’s two problems or the same one by different names, EA Tiburon will try to fix it by starting Madden NFL 23’s Face of the Franchise mode, The League, in the fifth season of the created player’s career. No more college, no more draft, no more dithering Through half a dozen games locked to Madden’s easiest difficulty just to end up picked by the abysmal New York Jets or Jacksonville Jaguars.

Face of the Franchise’s players will begin after the end of their rookie contract, as a free agent able to sign with any team they choose. By my reckoning, it’ll be the first single-player career mode in any sports title where a created player begins as something other than a rookie.

“This is the first year of reprioritizing what’s important in that mode,” Oldenburg said. In the three years since Face of the Franchise picked up from two chapters of a true narrative mode — Madden NFL 18’s and 19’s Longshot — the developers had given highest priority to the story, Oldenburg said. That’s a somewhat mortifying admission, considering the stories I sat through from Maddens 20 through 22.

“What’s most important this year is the gameplay and the core progression,” Oldenburg said. “We went through a more modular approach this year; you’re gonna see a lot less longer, drawn-out scenarios that are lacking some context into what you’ve been doing in your career. What we’re going to do is get you into the weekly loop of preparing for your game, playing your game, getting your feedback and rewards from the game.”

Any cinematic content will follow the performance, and by modular, Oldenburg means those scenes will respond to developments in the player’s career, rather than dictate them. “So, sure, the cinematic content that you and I see in our journeys is going to be the same, but when you see it, and when I see it, are going to be at different times,” he explained.

Many fans have a tendency to view a fifth-year player either as a star or a bust. They don’t see them as someone with a lot more potential (the entire point of the career mode). However, they still get free agency and can choose from any of their teams. “The story that we’re trying to tell is if you remember Matt Flynn [a quarterback from 2008-15]Or Michael Turner [a running back, 2004-12], guys who didn’t have a great opportunity to play under their rookie contract, but when they played, they played really well,” Oldenburg said.

Image by EA Tiburon/Electronic Arts

“So, now you’re a free agent, there’s a lot of buzz about your potential, but you’ve never really gotten the opportunity,” Oldenburg said. Players who are created get the opportunity to play cornerback in addition, along with the options for running back and linebacker. The player gets a one year deal with the team they prefer, but that means they must pay close attention to their depth chart as well as the defensive or offensive scheme. A New York Giants fan creating a running back might think twice about challenging Saquon Barkley, unless they think they’ll develop so much that management will give them a new five-year deal, and their competition will be waived or traded.

This way the one-year contract for free agents functions just like in past years. It only takes place in NFL, and it skips all the absurd plotlines and cameos college provided. If the player goes to a team other than their favorite, because it offers more playing time and better development, they’ll get the chance to sign a longer-term deal, as a much better player, after just one year of seasoning.

This nudges the player in a direction that Madden’s designers have been selling for the past couple of years: an avatar that is portable across multiple game modes and positions, ranking up their attributes class by class and acquiring perk loadouts to supplement them. Oldenburg says that Face of the Franchise’s replay feature will be the avatar reaching a 99 ranking in one place and then moving on to another position. Face of the Franchise allows players to have 12 seasons or longer careers. However, 99 should be possible after five seasons of advancement, said Oldenburg.

And that will be buttressed by bringing Madden’s “99 Club” — which the game’s marketers have touted whenever a real-life superstar hits that number — to created players as well. As they achieve overall rating milestones they’ll unlock perks and cosmetics as well as gameplay capabilities for their character.

Oldenburg hopes Face of the Franchise can be a platform for many of these people. Madden 23’s gameplay changes. “These gameplay mechanics were built with Face of the Franchise in mind,” Oldenburg said. “Face of the Franchise: The League is now a true player-lock mode; we got rid of full team control as an option.”

While the quarterback’s new passing system, and ballcarriers’ new “360 cuts,” will probably be on most display, Oldenburg pointed to other gameplay nuances to give life to positions that don’t see the ball as much. To make it more difficult for wide receivers to hold the right and left triggers simultaneously, they can combine this with right stick movements, which allows them to perform fakes, stutters and full-speed runs. Oldenburg compared the new media-defense system to a game of basketball, where cornerbacks use it.

“We’ve had these in our game before, but they were more paper-rock-scissors, where you would choose a side, on both sides of the ball, and see the interaction play out based on who chose the wrong side or the right side,” Oldenburg said. “These are more branching and reactionary mechanics where you can see the movement of your opponent, which way [the play] is going, and you can branch, within a small time window, to take that direction away.” Players press the A/X button as they make their press coverage off the snap, and then steer the left stick to the side of the field they want to deny.

Face of the Franchise is a better commitment to single-player sports and takes away the components that have discouraged me from pursuing a normal Franchise. Oldenburg pointed out that the designers were aware that Madden streamers, content creators and other Madden-related personalities still live broadcast their Face of the Franchise careers. The developers are keen to make it as enjoyable to watch and as entertaining to play.

These FOTFs weren’t great. They seemed to be doing all they could to prevent me from leaving, even though their core experience could easily be duplicated with only a few menu changes. EA Tiburon could simply have abandoned the disappointing single-player career aspect after three years and instead sent all players back to the Connected Franchise’s 10-year-old superstars.

They didn’t. We’ll see if what they saved was worth saving when Madden NFL 23 Launches Aug. 19, on PlayStation 5 (and Xbox Series X). The game will also be available that same day for PlayStation 4, Windows PC, and Xbox One, but this mode (and other features) isn’t available on those platforms.

[Disclosure: EA Sports invited Polygon and paid for its flight and accommodations at the one-day preview event at EA Tiburon’s studio.]