Euphoria memes turn TikTok, Twitter, and Instagram into a wild watch party

It was too late Euphoria. I didn’t watch the first season when it premiered in 2019, only catching up in the winter of 2021, as I sought something to fill my long break.

But, season 2 was approaching, and it seemed like there would be no escape. EuphoriaSocial media content. Many social media users had something to say on Instagram, TikTok and Twitter. anticipation for a new episodeYou can also share your theories, memes, and general reactions about the show. Euphoria’s prevalence online led it to hover between first and second on Variety’s Trending TV chart, which tracks Twitter engagement around TV shows. Today, there are more viewers. EuphoriaIt is more popular than ever. Season 2’s viewership increased nearly 100% from season 1; 13.1 million viewers tuned in to the premiere. While part of this is due to Zendaya’s popularity, it also reflects the greater social media engagement with the show in general — opening up the fan base to include people who may not even be keeping up with episodes in real time.

Days before the new season debuted, videos anticipating the release — some with more than 17.9 million views — popped up on my TikTok For You page. The show and the online reaction made me curious. Euphoria was dominating social media, and I, quite honestly, didn’t want to be left out. The first episode aired on January 9, and I tuned in right away. Social media was saturated with messages the next day. Euphoria content. People were recreating each episode on TikTok, reenacting scenes with very little context — basically rehashing notable moments, in comedic short form. Many of the most popular episodes have been viewed more than 6 million times. Content creators sometimes dedicate their entire accounts to these shows. Euphoria recaps.

These TikToks, and all other social media posts, were easy to understand for those who had watched the episode, just like me. But they also functioned like recaps for those who hadn’t. Even people who hadn’t watched the original content were attracted to it by their creators. EuphoriaHowever, they could still get a look at the show and not have to purchase an HBO Max subscription. Some jokingly remarked that their Twitter feed after each week’s episode was enough to get them caught up, even if some of it was incredibly out of context.

Photo: Eddy Chen/HBO

Gleichzeitig, Euphoria Stars also contributed to social media frenzy. Stars cast in extra roles for the Season Premiere also shared their stories. Euphoria experiences. Angus Cloud posted an Instagram video of Fez the drug dealer, showing him hitting other people. Euphoria star Jacob Elordi on the head with a bottle — behind-the-scenes footage of a scene that appeared in that first episode.

When I began working, EuphoriaTo avoid social media spoilage, I have built a weekly watch list. Like clockwork, as each episode ended — or even sometimes during — social media came alive. TikTok was a platform where users laughed at the absurdity. Euphoria’s East Highland by pretending to go to “Euphoria High School.” In the trend, a TikToker will walk into the frame with a “normal” outfit. An audio clip featuring Squidward asking SpongeBob “and why aren’t you in uniform?” will prompt them to reenter the frame in an outrageous outfit, like those worn by Euphoria characters, that would certainly violate any other high school’s dress code.

There are many trends. One of the most popular trends is that users comment on how unrealistic it seems. Euphoria is and then give a plot about “their high school.” After reading a few lines, it becomes clear that the details about “their high school” are references to another TV show. Many times, these details are references to other popular TV dramas such as Glee, American Teenager: The Secret LifeAnd Pretty Little Liars. Others have posted videos of the show’s recasting with an all-black cast and former Disney Channel stars.

Photo: Eddy Chen/HBO

You can get audio directly from EuphoriaTikTok also saw the popularity of this song. While scrolling through the app, you’ll probably hear Labrinth songs from the show, like “Forever,” “Formula,” “Still Don’t Know My Name,” or “All for Us. These tracks were part of the first season’s soundtrack and have hundreds of thousands of streams on Spotify. Non-fictional audio has become very popular as well.Euphoria-related content. A sound bite from Cal and Fez’s scene in episode 4 (“I’m extremely confused/You’re confused, I’m fucking confused bro”) is featured in nearly 250,000 videos, and Maddy’s reaction to Lexi’s play in the promo for episode 7 (“wait, is this fucking play about us?”) is used in more than 60,000 as of writing. Although this is common on TikTok — audio from TV shows is often used on unrelated videos — it shows just how pervasive EuphoriaYou can find it in the app.

EuphoriaThis is definitely not the last or first social media obsession. Nearly a whole year ago. WandaVisionThe show saw another explosion. It inspired many memes and TikToks. Prior to the start of season 2, EuphoriaPeople were crowding around Yellowjackets With fan theories and analyses galore.

For viewers who want to watch TV and film, online platforms are a great way to do so. But Euphoria’s striking aesthetics and complex storylines have made it a natural match for social media. People are drawn in by the fact that they must wait up to a week for new episodes. As one TikToker pointed out: “It’s like a book club sponsored by HBO and our obsession with toxic hot people.”

I wasn’t initially interested in Euphoria, but the show has grown on me throughout the past few weeks — thanks to the wild outfits, hilarious recaps, and never-ending stream of Labrinth music on my For You page. I’m looking forward to seeing what creator Sam Levinson has in store for the season finale. And even more so, I’m excited to see the memes it inspires.