Diablo 4’s latest wacky marketing stunt? They’re giving away cleaning services

Diablo 4’s open beta begins this weekend, opening up the test period to anyone who wants to play — no KFC Double Down sandwich necessary. There’s always room for another corporate sponsorship, so developer Blizzard Entertainment is swapping KFC with home services directory Thumbtack. It’s a marketing match made in hell?

Here’s the deal. Blizzard, Thumbtack and others are offering $20,000 of their services. Diablo 4During the weekend of open beta, players have the option to get their chores done. Do you need to wash your house? Do you need Ikea furniture? Window cleaning is required. Blizzard will handle it — or, rather, they’ll pay for you to hire someone to do it. You can win $200 for each 1,000 players with the $20K.

It’s a marketing plan that so dumb it has to work! I don’t know the target demographic of Diablo 4, but judging from this giveaway, I’d venture to guess there’s a significant number over the age of 30. It’s possible that we thirty-somethings were not able to take part in this giveaway. Diablo 4KFC Giveaway (heartburn), but Thumbtack Giveaway speaks directly to the growing list of adult chores.

No matter if you are a choreaholic or not, there seems to be an inordinate amount of chores. Diablo 4 players. Blizzard shared MondayLast weekend, more than one million people reached level 20. Now that’s a lot of laundry left in the basket.