Cozy Grove DLC introduces new butterflies, and 5 of them reference BTS

New DLC: The chill lifestyle-sim Cozy GroveSome BTS references are lightly hidden. There are some BTS references that have been left out. Animal Crossing New Horizons-esque game is packed with critters to catch and donate to the island’s wildlife expert, Captain Billweather Snout, and the DLC introduces butterflies to the mix — a handful of which reference the K-pop superstar group, pointing to BTS’ enormous cultural imprint.

Spry Fox created and was published in The Quantum Astrophysicists Guild. Cozy GroveThe game places players on an island that is haunted. They are assigned the role of a spirit guide to help ghost bears remember their past. You will find new content every day, such as catchable critters for June 2021.

Released on April 26, the New Neighbears is the game’s first paid DLC and adds four new ghost bears and a new type of critter, butterflies. There are 10 butterflies total, and five of them shout out the cultural behemoth that is BTS: “Adorable representative,” “ARMY recruiter,” “Bang wool,” “Fan of butter,” and “Fluttering fanatic.” Each of these butterflies contains the description “Some parasocial relationships are bulletproof,” which names the unshakeable bond between BTS and their “ARMY” fanbase.

Image: Cozy Grove Wiki

Some of butterfly names are specific: The “ARMY recruiter” butterfly references BTS’ loud and proud fandom known as ARMY. “Fan of butter” points to the K-pop group’s recent number one English-language single “Butter,” released May 2021. And the “Bang wool” butterfly references BTS’ unabbreviated name, Bangtan Sonyeondan, translated as “bulletproof boy scouts.”

“Someone in my family is a baby ARMY and the fandom has brought her a lot of joy,” Spry Fox chief creative officer Daniel Cook said in an email to Polygon.

BTS’ presence in video game culture isn’t new. You can watch the web-series starring BTS titled Run BTSThe show has sometimes revolved around video gaming, with one episode in which they even played League of LegendsWith professional players. The first season of In the SoopThe series follows BTS on their trip through a web-show that is reality-style. One of the rooms has gaming computers and members can be seen enjoying games while they are away.

Brand collaborations have been made. Epic Games launched BTS-themed skins for dances and content packs in 2020. Fortnite. More recently, BTS entered a “global collaboration” for another battle royale game, Get Free Fire, and each member of the band designed an individual skin (Jin’s audacious pink suit with wings was by far the best, in my opinion). They were unveiled at an event last month.

BTS’s dedicated fans and all the BTS-related creatures make everything they touch turn to gold. Cozy Grove They are an excellent example of this far-reaching influence.