Xbox Podcast: Justin Roiland on Why High on Life Came to Game Pass (and How That Will Help Make Future Games)

A recent episode of Xbox Podcast featured the following: It’s High On Life creator Justin Roiland joined Larry Hryb, Xbox’s Major Nelson, and explained why he chose to join the Game Pass line-up after having done “a lot of research” on the service.

“Before we decided to pull the trigger on it, I spoke with a handful of other studio folks who did Game Pass,” Roiland explained. “And I ultimately came to the conclusion based off of what I had heard that it is– it’s a value-add. Because essentially, there’s a lot of people that would otherwise not have picked up the game and played it.

“And those people, if you believe in what you’ve made, and you really you feel confident that you’ve made something special, or different– and we do with our game– those folks can become evangelists in a way for the title.”

Yesterday we made it clear that It’s High On Life has become Xbox Game Pass’ biggest launch of 2022, the biggest 3^rd party Game Pass launch of all time, and the biggest release of a single player-only game in the service’s history.

“A lot of folks told me that non-Game Pass games that they ship versus Game Pass games, [they get] 7x sales.”

Joining Game Pass wasn’t just about reaching people who would naturally be interested in the game – whether for its single player narrative approach, its rare status as a true comedy game, or its connection to Roiland’s work on Rick and Morty – but those who might not otherwise have looked into playing it. “If someone’s on the fence or raising an eyebrow, what is this thing? And if they’re a Game Pass subscriber, well, they can just download it and dive in,” Roiland explained.

Roiland’s research helped him conclude that Game Pass is, “a powerful tool to get a lot of reach. If you really do believe you made something worthwhile, it’s a pretty powerful tool. And that’s what I gathered in doing my due diligence on it on my own. Many people told me they shipped non-Game Pass game to their customers instead of Game Pass. [they get] 7x sales.”

Most excitingly for fans of Roiland and his studio, Squanch, is that Game Pass won’t just help them make It’s High On LifeNot only that, but also future games:

“We are an indie studio. We’re small. We do need a war fund to play more crazy and fun games. That was something we were open to considering. It’s like, ‘OK, we really want this game to get out there. It should do what we want. We want sales to do well.’ And I think that, yeah, I mean, from what I gathered in my little poking around and asking different folks, Game Pass was a huge value-add in that respect.”

Roiland talked about a lot more besides, including how the game includes secrets and details that players will be discovering “for months”. Watch or listen in complete the standalone interview.

If you haven’t joined the millions playing It’s High On LifeIt’s available on Xbox One and Xbox Series X|S and Windows, and it’s a part of Xbox Game Pass and PC Game Pass.

The Highest in Life

Squanch Games, Inc.

☆☆☆☆☆
743

★★★★★

$59.99

PC Game Pass

Xbox Game Pass

From the Co-Creator of Rick & Morty and Solar Opposites, comes High On Life.

Fresh out of high school with no job and no ambition, you’ve really got nothing going for you until an alien cartel that wants to get high off humanity invades Earth. You and your team of charismatic talking gun companions must respond to the call from the hero and be the most dangerous intergalactic bounty hunter ever.

You will travel to many biomes, locations, across the universe, up against Garmantuous, his band of goons and collect loot. Meet unique characters and much more in this comedy adventure by Justin Roiland.