Xbox Celebrates Asian and Pacific Islander Heritage Month by Supporting API Game Creators and Players

Xbox team is proud to recognize the significance and contributions of the Asian Pacific Islander community (API). Being a second generation Asian American, it is gratifying to be able to honor our culture and tradition, as well as the creators and gamers who support our quest for greater Asian inclusion and participation in gaming. Asians, Pacific Islanders and other communities are richly varied and represent a variety of history and heritage. We are celebrating this month by amplifying the many voices, stories, and expressions of Asian and Pacific Islander life that have influenced culture, society, and gaming today.

Xbox is dedicated to providing a secure environment where all can enjoy the joys of gaming. In addition, Xbox champions the diverse and unique content produced by Asian-Pacific Islander creators that highlight the positive impact of gaming on their lives as well as respecting other gamers in the game. It also means that everyone can see that there are opportunities and careers in gaming. Our industry will be greatly enriched by more gamers representing players all over the globe.

How important is increased API representation? Asia is home to nearly half the 3B+ gaming community (source). When it comes to gaming, the Asian and Pacific Islander community is influential, playing an impactful role as players, creators, and spectators.  Source: Asian American households have more video games-related products than any other country (source). It is our goal to recognize the diversity of people in the global community. Our goal is to have more Asian-Pacific Islander characters on games that tell our stories and represent our diverse cultures.

We welcome you to celebrate culture and contributes from the Asian/Pacific Islander community. These are just a few of the many ways Xbox intends to honour this community in May.


Gaming and Impact with Microsoft Rewards


Microsoft Rewards customers in the United States may earn or donate points to help the Asian Pacific Islander community through Xbox. This list of organizations will be displayed on Xbox throughout May.

  • Asian Americans Advancing Justice | AAJC: Advancing JusticeAAJC is a policy advocate, community education, litigation, and advocacy organization that works to improve civil and humanitarian rights for Asian Americans.
  • AAPI Equity AllianceAAPI Equity Alliance (AAPI Equity), is dedicated to improving lives of Asian Americans/Pacific Islanders by civic engagement, capacity-building, policy advocacy and advocacy.
  • Stop Hating AAPIStop AAPI Hate works to advance equity, justice, power and equality by dismantling racism and creating a multiracial movement that ends anti-Asian American/Pacific Islander hatred.

Xbox gamers have many ways to earn Microsoft Rewards Points. These include buying or playing games, after you download the Microsoft Rewards App on Xbox. You can redeem points for real rewards. Register today and donate through Xbox


Xbox Plays Livestreams Celebrates AsianAnd Pacific Islanders in Game


Dark and light green image with Xbox logos featuring pictures of five streamers – Yoshi Sudarso, Fly with Deekay, Sayrumz, Umi No Kaiju, and Kiyoshiyorha.

Xbox Plays is dedicating its May livestreaming content to celebrate Asian Pacific Islander Heritage Month. It will feature Asian and Pacific Islander characters in games, developers and streamers, as well as nonprofits. Follow us on our Xbox Twitch Channel and don’t miss any of the action!


Xbox Ambassadors Present Asian Pacific Islander Gaming Community


The Xbox Ambassadors logo colored in orange on a light red, pink and light blue circular textured background with clouds and flowery silhouettes.

We are committed to sharing community voices and building the Xbox Ambassadors community. In celebration of Asian Pacific Islander Heritage Month we asked people who identify themselves as Asian or Pacific Islander members of the Xbox Ambassadors community about how diverse games have affected them, and their experiences of being part of a community. We are sharing their stories.


Explore Games Curated By Asian and Pacific Islander Community at Microsoft


A shoreline scene with mountains, clouds in the sky and the Xbox logo as a setting sun featuring four game titles: Skul, Windbound, Raji and Sable.

Microsoft Store on Xbox and Windows visitors as well as Xbox Game Pass members have access to games chosen by Asian or Pacific Islander communities. These selections reflect the wide variety of East Asian, South Asian, and Pacific Islander cultural backgrounds.

Check out the Xbox games and Windows games collections spanning creators, leads, cultures, Asian American creators and leads, plus games with audio, interface, and subtitles translated in Traditional Chinese, Simplified Chinese, Japanese, and Korean.

  • Truly Amazing Colors: Life Is Strange(Rated M, and available with Game Pass – Alex Chen, the first Asian American protagonist in this award-winning series, uses her psychic power of empathy to try to solve the mystery behind her brother’s death. This story explores self-care, and offers options for couples of the same gender.
  • Sable(Complimentary with Game Pass – Guide Sable through her Gliding; a rite of passage that’ll take her on an unforgettable journey. Meg Jayanth is an Indian writer. The music was composed by Japanese Breakfast and Michelle Zauner (Korean American).
  • Hoa – Inspired by Vietnamese art and culture, Hoa is a beautiful puzzle-platforming game that features breathtaking hand-painted art, lovely music, and a peaceful, relaxing atmosphere.
  • Apex Legends – Playable characters include Rampart, who is voiced by British-Indian actress Anjali Bhimani, and Makoa Gibraltar, a symbol of strength for Pacific Islander and LGBTQIA+ communities.
  • Elden Ring (Rated M) – A fantasy action, role-playing game adventure set within a world created by Hidetaka Miyazaki in collaboration with fantasy novelist George R.R. Martin. 

The collections are available in Canada and Hong Kong as well India, Japan. South Korea. Taiwan and South Korea. Visitors to both the Xbox and Microsoft Store on Windows can find Asian and Pacific Islander community picks by searching for “API Heritage” and related terms. The availability of content is dependent on the country. 


Gamerpic – NewAvatar Items, Profile Theme and Avatar Items


A screenshot of an Xbox profile using the Asian and Pacific Islander GamerPic and profile theme.

In partnership with the Asian and Pacific Islander community at Xbox, we’re introducing a new gamerpic, profile themes, and avatar items! On console, the gamerpic as well as profile themes will be accessible. You can get your avatar accessories here.


APIHM Celebrated by 343 Industries With a New Emblem and Nameplate


343 Industries logo written in white text surrounded by a black diamond shape, surrounded by the colors blue, green, orange, red and purple with gold accents.

343 Industries Team Celebrates APIHM With New Content Halo Infinite Lone Wolves: Season Two! All players who log in during the May month will receive a bonus! Halo InfiniteAPIHM emblem and nameplate will be given to the recipient.


Find out more information about the Xbox community engagement program at www.the. Xbox Community Hub.

#Xbox #Celebrates #Asian #Pacific #Islander #Heritage #Month #Supporting #API #Game #Creators #Players