To be a Twitch streamer, you need to master TikTok

Twitch is a good example. Facebook, Instagram TikTok and YouTube all compete for the same users as they introduce new features.

But for streamers and influencers, these platforms have symbiotic relationships — one platform can be important for growth in another. Twitch and TikTok may seem antithetical, as one targets long-form, hourslong broadcasts over the other’s bite-sized clips, but Twitch streamers have realized that The following are some of the ways to improve your own language skills.Platforms can be critical for the growth of audience.

TikTok is an attention behemoth — Twitch’s user-base numbers don’t even come close — that can be essential to broader success on Twitch as a livestreaming platform. Twitch has released tools to help users reuse Twitch videos on TikTok. Twitch’s Clip Editor is a web-based application that lets streamers edit clips, including the ability to convert them into portrait mode. Twitch has CapCut as well, which is a deeper editor that allows for more editing. TikTok has recently introduced a new option that allows users directly to upload content from Twitch using CapCut. And earlier in October, Twitch itself introduced a new short-form “stories” feature.

Alex Labat, a Twitch streamer and TikTok creator, has seen exponential growth to his Twitch streams after using TikTok to promote “highlights” of his content, like his infamous Twitch Plays streams, where he gets Twitch Chat to use text commands to play games like World of Warcraft.

“Twitch is where you want to be to see those [unscripted] moments happen in real time,” Labat said. “The ‘you had to be there’ moments. TikTok is the place to go if you want to showcase and/or highlight those moments. Being able to curate the highlights from your stream and feeding that into the TikTok algorithm is your chance for an entirely new audience to see you, for them to say, ‘OK. I have to see what this is about.’”

Some of Labat’s most popular TikToks only required editing Twitch clips into short-form videos; the effort, he says, feels low risk with the potential for high reward. Labat believes that while TikToks can be viewed in large numbers on the platform, it is important to consider how many times they are re-posted and reused on other platforms. “Instagram Reels, tweets… sometimes when things take off you aren’t even the arbiter of that growth because something you’ve produced has been shared/remixed on a platform you haven’t even touched,” he said.

Content in short form is more likely to get viewed. Other than that,Labat attributes a huge Twitch traffic increase to content creators who do reaction videos. World of WarcraftAsmongold streaming his Twitch Plays videos. “Very rarely will you ever see a streamer watching someone else’s stream while they’re live,” Labat added.

It’s hard to track whether TikTok audiences are sticking around for longer Twitch streams, but Labat said he does see TikTok users getting involved in the community. Some of his TikTok viewers even signed up for Twitch, after which he helped “onboard” new viewers.

“TikTok people will make it known,” Labat said. “‘Hey. I’m here from TikTok, sort of unsure how things work here.’ And I commend my community for this greatly, they welcome them with open arms.”

He said he even gets people regularly coming into his Twitch stream to ask about a shiny Pokémon stream — a conquest that included four Nintendo Switch consoles — that he did on TikTok in 2022.

Labat added that Discord was the second crucial component to making these content channels work. This bridge connects his community to both Twitch/TikTok. “Discord provides that space so that people can find me and where I’ll be providing that content, regardless of said platform,” he added.