Sega And General Mills Team Up For Sonic The Hedgehog Cereal

This is the preview of Next Week’s upcoming release Sonic The Hedgehog 2,Sega announced that General Mills and Sega have partnered to introduce the hedgehog to theaters.

General Mills will release two Sonic-branded foods products. The obligatory Sonic breakfast cereal is the main focus. Featuring honey-flavored rings with spin dash and chaos emerald marshmallows, this cereal is going all out on representing Sega’s mascot. A “fun back of the box activity” is also available for those looking to speed up their mornings. Neat!

Michael Cisneros is the Senior Manager of Licensing for SEGA of America. Here are his thoughts about this partnership

“General Mills is one of the foremost brands in the food industry — especially when it comes to youth-focused products, so we’re thrilled to partner up with them. This partnership is a really fun and creative way to integrate some iconic aspects of the Sonic games into a whole new product line, and we’re excited to introduce it to Sonic fans.”

Sonic is also giving a box with fruit snacks the Sonic treatment. We don’t know anything about it except that we have them. These products are “special editions” so they won’t last long on supermarket shelves. They will go quickly.

Paramount Pictures Sonic the Hedgehog 2,March 8th, in theaters