Roblox banned developer claiming to have Kim Kardashian’s sex tape

The children’s platform, Roblox, made an unpleasant appearance in the premier of Hulu’s reality television series, The Kardashians. In the episode, which aired April 14, Kim Kardashian’s six-year-old son, Saint West, finds an ad for a Roblox game while playing on the platform. Kim said that the game featured additional unreleased footage from Kim’s 2007 sex tape. On Friday, a spokesperson from Roblox confirmed the existence of the game, but noted the “referenced video was never available on our platform,” and banned the community developer “involved with the incident.”

Roblox spokesperson completes the statement as follows:

The referenced video was never available on our platform—we have strict moderation and policies to protect our community, including zero tolerance for sexual content of any kind which violates our Community Rules. The tape’s text was removed quickly and is now visible to a very small group of users. The incident was quickly removed and the developer who participated in it was banned by us.

Saint West shows his mother the advertisement in the episode. Saint West is laughing, but Kim Kardashian gets distressed and tells viewers what actually happened.

“This all started earlier at the barbecue. It was clickbait insinuating that if you click on it, there was gonna be a new sex tape coming out.” Kardashian said, “Had my son been a bit older and been able to read, like, I would’ve been mortified, but I […] died inside.”

Roblox is a children’s gaming platform where its users make and publish games. Roblox lets anyone (including children) create ads to promote their game. Roblox users tend to use click-bait memes or click bait to attract attention to the ads. Roblox has not disclosed any details about the creators of the game.

Kim Kardashian called Ye, her ex-husband who was the former Kanye West artist to talk about the incident. “Saint was on Roblox yesterday and a fucking thing popped up and he started laughing and was like ‘mommy look’ and it was a picture of my cry face,” Kim Kardashian said, through tears. “And it was a game that someone made of Roblox and it said ‘Kim’s New Sex Tape’ when you clicked on it.’”

Despite her frustrations, Kardashian ends the episode on a determined note, “I have all the time, all the money, and all of the resources to burn them all to the fucking ground.” The full episode, “Burn Them All to the Fucking Ground,” is available to stream on Hulu now.