PAX Organizer ReedPop And The ESA End E3 Partnership

ReedPop organized PAX 2023. This was the first year of the multi-year agreement. E3’s overlord, the ESA announced in March that this partnership would not be continued.

As per GameIndustry.bizThe ESA has decided to separate from ReedPop. E3 2024 will also not take place in its usual venue of the Los Angeles Convention Center. City officials had already reported this. There’s no word on where E3 will be held, but the site reports that the ESA is also looking to completely reinvent the show in 2025. 

“We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events,” said ESA president and CEO Stanley Pierre-Louis in a statement to GameIndustry.biz. “While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”

ReedPop had been tasked with revamping this year’s ill-fated E3 after the show had collapsed over the last few years due to the pandemic and waning interest from publishers/developers. Nintendo, Sony, Microsoft, as well as publishers Ubisoft and Sega declined to attend the 2023 edition. In 2019, the E3 event was held in-person for the first time. After that, all subsequent E3 events have been cancelled. Geoff Keighley Summer Game Fest is now filling the void. 

[Source: GameIndustry.biz]