Nerf Introduces Its First Mascot, Murph

Nerf, the leading foam dart and water weapon manufacturer, has unveiled its first-ever mascot, which fittingly goes by the name Murph. Murph Nerfington (I gave them the last name) will represent the company as part of a multi-year marketing push in social media, public events, and more.

Murph seems more like a Koosh representative than a Nerf representative. But that wouldn’t be under Hasbro. However, if you look closely, you can see Murph is made entirely out of foam Nerf darts. Murph was designed as part of a company summer program that invites families to have fun and get outside. Also, given the language of they/them pronouns in the mascot’s announcement, Murph doesn’t have a set gender. So happy Pride month, Murph! The company even has a new mnemonic that Murph embodies, “Unleash the play in you.” I’m not sure what hard-to-remember topic this mnemonic is supposed to remind us of, but it’s a cute enough slogan nonetheless.

Below are a handful of promotional images of Murph handing some new Nerf weapons and looking like a late 2000s physics tech demo. 

A press release was shared with Game Informer, here’s what Adam Kleinman, senior vice president and general manager of Nerf, has to say to welcome Murph into existence: 

“The launch of Murph is a testament to the success of Hasbro’s Brand Blueprint strategy and turning Nerf into the social, active play brand it is seen as today. We are thrilled to introduce Murph to fans, a mascot that represents the playful spirit that lives inside us all and is unleashed through Nerf.”

You can give Murph cool sprays from your Nerf Super Soaker, if you’re ever around him this summer. They would appreciate it. That suit has to be scorching hot.

Do you believe Murph is located on the Mascot Family Tree? It could be on Gritty’s branch, or perhaps with AM/PM’s Toomgis. What about the McDonald’s Fry Kids! Please let us know your thoughts in the comment section!