Game Infarcer: Atari Acquires Ouya, Rebrands To Booya

Atari, the company behind the Atari 2600, your grandfather’s favorite console, has acquired Ouya, the Towerfall: Ascension device that barely lasted two years on the market before it was discontinued. 

This news comes by way of Atari CEO Wade Rosen, who, from the still-under-construction balcony of his favorite Atari Hotel room, live-streamed the announcement by saying “Booya, baby, booya, booya, booya.” It was unclear why Rosen said this, but shortly after, Atari released a press release that explained the company had acquired Ouya for $99 [Editor’s Note: $99 is coincidentally the MSRP of the Ouya device]

“Atari is excited to announce a monumental move, the company’s largest since the release of Pitfall: its acquisition of Ouya,” the press release reads. “Together, we believe we can reign in the new age of gaming. Imagine stepping into your Atari Hotel room, and being greeted by a chic and stylish Atari Booya Machine in front of the Plasma TV. It’s this kind of excitement for families that Atari has been providing for decades and we can’t wait to do it again.” 

Atari’s acquisition joins a lineup of other purchases that have largely defined gaming in 2022 thus far. Take-Two Interactive (parent company of Grand Theft Auto) announced in January it would be buying mobile firm Zynga. A week later Microsoft revealed that it would acquire Activision Blizzard (the company behind Overwatch, Call of Duty) for an incredible $68.7billion. Then two weeks later Sony announced it had purchased Bungie for $3.6billion. A few weeks later, Sony also announced it had acquired Jade Raymond’s new studio, Haven Studios.  

An exclusive interview with Gamma Infarcer, Rosen explained Atari’s strategy behind the purchase. 

“I mean, just say it out loud: Booya,” Rosen said. “Feels good, don’t it? It feels really good. Booya. Booya. Booya!” 

Rosen continued to shout Booya at this point for about three minutes. Gamma InfarcerIt was unclear what the exact meaning of this statement meant. Nonetheless, Ouya is now Booya and it’s owned by Atari. This means that gaming is basically unaffected. Booya is able to express his gratitude, however.

Insiders share their secrets Gamma Infarcer that with this transaction set to close next month, Atari is now eyeing Intellivision for its next acquisition, citing that “Atari is really interested in bolstering its Atari Booya library with Amico games like Pool 3D, Corn Hole 3D, and other fan-favorites.”