Sega’s new colognes make you smell like a Yakuza or, uh, Sonic

Sega has a long history of publishing iconic video games. But the brand now offers a unique product, cologne. I have to admit, I never thought I needed gamer cologne, but on the other hand — wouldn’t it be nice to smell like Kiryu from the Yakuza franchise, or uh… Sonic the Hedgehog?

Numskull Designs has created three different colognes at the moment. The “Bourbon and Smoke” cologne, inspired by Yakuza, has fragrance notes of ancient oak, cedarwood, beeswax imbued with smoky bourbon, leathery rose, and pimiento. It’s described as a “deep and mysterious smell,” and it sounds pretty appealing.

Fans of the Shenmue games might prefer the “Tobacco and Gold” cologne, which has notes of cardamom, bergamot, golden tobacco, orris, sage, patchouli and is designed to smell “rebellious and addictive.”

Sonic’s fragrance is not the least. This is meant to be less what Sonic smells like, I assume, because the product description just says that Sonic gave this his “seal of approval.” The cologne has notes of fresh citrus, grapefruit zest, lemon and lime, melon fade, leather, suede, cedar, and “an ocean breeze.”

It’s always interesting to see the twists and turns of official video game merchandise. Sometimes it’s some nice apparel, or a statue, and sometimes it’s something a little more out-of-the-box, like a cologne. You might be searching for gifts this holiday season. If you are in search of a Sonic-approved scent, then this is the place to begin.

Sega’s colognes don’t seem to be the most unusual cross-overs; Kiryu recently appeared as a playable character. Super Monkey Ball Banana Mania.