Amazon’s Prime Video will get ads in 2024

As Lando Calyssian said in a famous quote, this deal is only getting worse.

Amazon plans to start running ads on Prime Video for movies and TV shows by 2024. According to Deadline, the company plans to have “meaningfully fewer ads than linear TV and other streaming TV providers” once commercials start rolling out.

Prime Video, like all major streaming services that have introduced advertisements (which are most at this time), will offer an ad free tier in the United States for $2.99/month. This would be in addition to the current fee of $14.99/month that subscribers currently pay for Prime Video — the ad-supported tier is not coming at a discount.

If you’re interested in what Amazon currently advertises, click here. Thursday Night FootballAmazon had exclusive rights for the game since last year. It’s just like a regular football game, with one weird quirk: Amazon doesn’t allow beer commercials.

Amazon claims that the ads in its non-sports content “will allow the company to continue investing in content and increasing that investment over time,” which is kind of a bananas thing for a company that reported $513 billion dollars in revenue last year to say.

Rings of Power don’t come cheap, I guess.