Get Out and Halloween producer Blumhouse is getting into games

Blumhouse: The film production company behind ParaActivity, The Purge, It’s insidiousThe Halloween And reboot You must get outThe launch of a brand new publishing and production label for video games has been announced by.

Blumhouse Games will work with independent developers to create “original, horror-themed games” for console, PC, and mobile. The outfit will target productions with smaller, “indie” budgets, which it describes as below $10 million. This echoes the strategy of Blumhouse’s film business, which has kept its production budgets modest even as its films have enjoyed an incredible run of box-office success over the last 15 years. The word “original” suggests the games won’t be licensed from those Blumhouse film properties.

Blumhouse, founded by producer Jason Blum, has been instrumental in making horror one of the most profitable and reliable genres in film in recent years — arguably the only one to remain in full financial and creative health during the period of dominance of superhero movies and the Marvel Cinematic Universe. The astonishing series of successes began with ParaActivity in 2007, and includes the Insidious series, the Purge series, David Gordon Green’s Halloween series reboot, Black Phone, this year’s M3GANThe reboot will be in the following: The ExorcistAvailable in Green

Blumhouse is currently planning to merge with James Wan’s Atomic Monster Productions, which is behind the Conjuring films and takes a similar approach to film production.

Blumhouse has selected two very experienced industry professionals with relevant experience as its lead for the new games label. President Zach Wood has done stints at Iron Galaxy, Arkane Studios,And Sony’s Santa Monica Studio, where he worked with external developers on smaller games like Hohokum and Unfinished Swan. CFO Don Sechler headed publisher and developer relations at Sony, working on the deals that brought a huge range of games to PlayStation platforms, and was instrumental in reforming Sony’s attitude to financing indie games in the 2010s.

It may be a while before we see the first fruits from the Blumhouse Games initiative — but then again, it may not. Blumhouse, a film production firm, is well-known for its ability to work quickly and make smart decisions. Blumhouse is a company that’s worth watching and may be an inspiration for horror gamers.