Power the Gaming Dreams in All of Us

Dreams are Possible

Today, we’re excited to invite all gamers into the fantastic, inspirational, spectacular world of endless possibilities that gaming provides with our latest Xbox Power Your Dreams global brand campaign. 

Power Your Dreams is the culmination of all the incredible experiences that gamers can have in new worlds with iconic characters, inspiring stories and memorable moments. A stellar lineup of launch dates, Starfield, Phantom Liberty Cyberpunk, 2077, Forza MotorsportFuture launches of Star Wars OutlawsThe following are some examples of how to get started: Senua’s Saga: Hellblade II, and an exciting holiday with new games being added to Xbox Game Pass all the time – now has never been a better time to play with Xbox.  

Get up and Dream

We celebrate the launch of this new, immersive, multimedia campaign by debuting our new live-action trailer – “Wake Up and Dream” – exclusively for the Xbox community before airing this evening during Thursday Night Football on Prime Video and continuing to run across global markets through the holidays. 

“Wake Up and Dream” is an immersive adventure story, inspired by gamers and their dreams – going beyond imagination, and capturing the fun, joy, community and love we all share for our favorite games and epic gaming moments experienced with friends.  

“Wake Up and Dream” is custom scored by Son Lux, a BAFTA-nominated band, and Academy Award® nominee for the musical score to the film, “Everything Everywhere All At Once.” 

This score was meticulously composed with melodies and sounds that have never been heard before.  

Xbox is on Display

From dreamy worlds to unforgettable spectacles, Power Your Dream visuals and activations will spring to life throughout the duration of the campaign – ranging from awe-inspiring to downright playful. Keep an eye out for the Dream-worthy Xbox activations and tag them with #PowerYourDreams.  

Xbox One for everyone

Xbox invites all gamers to play on Xbox consoles which meet their gaming needs. From the powerful Xbox Series X, to the small and next-gen performant Xbox Series S, including the recently released Carbon Black Xbox Series S with 1TB of storage and the recently announced Xbox Series S – Starter Bundle, which includes Xbox Series S and access to hundreds of games with 3 months of Xbox Game Pass Ultimate – there is a console for everyone in this growing and expansive community.