Coca-Cola Zero Sugar Byte, Coke’s ‘pixel-flavored’ soda, goes on sale

It strikes again, metaverse. Coke is releasing Coca-Cola Zero Sugar Byte, a new limited-edition “pixel-flavored soda” that was “born in the metaverse,” for sale on Monday, May 2. Coca-Cola’s Creations website will launch Byte sales at 12:01 p.m. Eastern Time. The company claims less than 250,000 twin packs of Byte will be sold.

The soda maker says Byte features “an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible,” should you miss out on the sale and need to imagine what that flavor is like. (Some more help there: “The drink’s bright, upfront taste is reminiscent of powering up a game, and its refreshing finish makes for a perfect gaming companion,” Coke says.)

Original debut of Byte was in Fortnite Last month, it was limited in Latin America. Coke is planning to collaborate again with Marshmello (Marshmello, a musician also very important in Coca-Cola Creations). Fortnite.

In addition to just being a new flavor of soda to try and collect, Coca-Cola has whipped up “a suite of immersive digital experiences” for the launch of Coca-Cola Zero Sugar Byte. That includes an original augmented reality game and Pixel Point, an island created in Fortnite Creative that was designed by Coca-Cola and “lifestyle and gaming organization” PWR. Fortnite gamers can play four minigames at Pixel Point and have a great time chatting with each other.

The second Coke Creation flavor is this one, after Coca-Cola Starlight (a space-flavored soda) hitting the shelves earlier in the year.